The Ad

How do you turn 100 virtually naked strangers into beautiful mesmerising skin cells? See how Director Lucy Blaksted, well known for TV series 'Imagine', achieved it over a three day shoot at Pinewood studios, with a crew of 45 including four skin airbrush artists and divers to film skin cells underwater.

Here we see unique shots of human bodies as skin cells, moving and imitating skin’s natural processes. Professional dancers performed naked except for skin colour-matching underwear, to show as much as possible the role of a skin cell.

The full TV campaign broke in January 2007.